What makes this resume work
Marketing resumes have one persistent problem: the outcomes that matter most are almost always shared with other people. A content programme that generated leads usually involved demand generation, sales, and the product team. Claiming full credit for the result is easy to write and easy to disprove in an interview.
This example handles that by attributing outcomes to specific programmes and giving each outcome a scope. "Launched a customer-story series that now contributes 22% of marketing-qualified leads" is a claim the candidate can defend, because it is specific enough to be checked and narrow enough to be true.
Structure and emphasis
The resume leads with a two-sentence summary that names the field (content marketing for B2B SaaS), the years of experience, and the scope (strategy, production, measurement, demand generation partnership). The second sentence names a specific skill — "pairing closely with demand generation on pipeline impact" — because that is the part of the job that most content marketers either avoid or do badly.
Experience follows, in reverse chronological order. Each role has three bullets, all of which follow the pattern of a specific action with a specific outcome. The employer names are specific without being household names, which is typical of the audience for a resume like this.
Handling numbers
Marketing resume numbers fall into three categories: numbers that are strong enough to lead with, numbers that are softer but still useful, and numbers that are too easy to inflate. This example uses the first two and avoids the third.
The strongest number in the resume is the growth in organic traffic: 40k to 128k monthly sessions in eighteen months. It is specific, it is over a defined period, and it is verifiable. It is the first bullet of the current role, which is where the strongest number belongs.
The second bullet uses a share rather than a total: "22% of marketing-qualified leads". This is a defensible claim because it describes a proportion, not a raw number. If the total MQL count changed, the share can still be accurate.
The third bullet does not use a number at all. It describes team scope: "Managed two writers and one designer, running quarterly planning and editorial review." Not every bullet needs a number. What every bullet needs is a specific, defensible claim.
The skills section
The skills section names tools (GA4, Looker), capabilities (content strategy, SEO, editorial calendars), and one category that is difficult to prove but worth naming for this role (stakeholder management). The list is short by marketing standards — seven entries — because the resume itself is short and the writer chose to let experience carry the story.